Workflows and Approvals

To ensure accuracy and compliance the Coriander Lane Locations and Jobs content types utilizes a two stage content approval process where only approvers and admins can 'skip' the approval process, this means the publishing group and administrators do not need to get approval prior to publishing this content directly.

Approval Process

• Regular users (e.g., content creators, product managers) must submit newly created or updated Rates for approval.
• Editor user role is responsible for the initial review stage, reviewing and approving the Locations and Job content items  before they are published.
• Author user role is responsible for the second review stage. Doing a final review of the Locations and Job content items before they are published.
• Administrators and authors who add or update Jobs and Locations content have the ability to bypass the approval process and directly publish this content when necessary.

Key Features of the Workflow

✅ Submission & Stage 1 Approval – When a user submits a new or modified Location or Job content item, it enters the approval queue for review by an Editor before being sent for a final review. 

✅ Stage 2 Approval & Publishing –  A member of the Author Approvers performs a final review, ensuring accuracy and compliance, and then approves the content for publishing.

✅ Notes & Collaboration – Users can include notes when submitting Rates for approval, providing additional context or justification for the update. Approvers can also respond with feedback or request revisions.

✅ Administrator Override – Admins can approve and publish content awaiting approval instantly, bypassing the workflow if necessary for urgent updates.

This structured approach ensures that content changes are properly vetted while allowing flexibility when immediate updates are required.

Personalization

Business Impact of Personalization

✅ More Relevant Experiences – Visitors see content tailored to their interests, increasing engagement.
✅ Higher Conversions – Personalized messaging encourages users to take the next step, such as downloading a coupon, applying for a  job, or requesting more info about owning a franchise.
✅ Improved Customer Journeys – Users receive guidance based on their behavior, making navigation and decision-making easier.

A/B Testing 

Coriander Lane utilizes A/B testing within Sitefinity to optimize content performance and user engagement. By testing different variations of key content elements, the franchise company can analyze visitor behavior and make data-driven decisions to improve conversion rates.

Business Impact of A/B Testing

✅ Data-Driven Decisions – Helps Coriander Lane identify if displaying region specific locations is more effective.
✅ Improved Engagement – Personalized, high-performing content increases user interaction.
✅ Higher Conversions – Optimized messaging ensures more users take the desired action, such as filling out a form.

Built-in Customer Data Platform

Sitefinity Insight serves as the Customer Data Platform (CDP) for Coriander Lane, enabling the tracking of user behaviors and interactions across various online and offline touchpoints. By collecting, analyzing, and segmenting customer data, Sitefinity Insight empowers Coriander Lane to deliver personalized experiences, targeted marketing campaigns, and data-driven decision-making.

Insight Setup & Contact Properties

To build a 360-degree customer profile, we have configured contact properties within Sitefinity Insight to track key customer attributes and engagement metrics. These properties help Coriander Lane tailor its message and CTA's based on real-time user behavior and preferences.

Custom Contact Properties Added for Coriander Lane

Insight Setup

We have taken advantage of contact properties  to help maintain a 360 degree profile of our customers, potential employees, and franchisees. The following fields where added to Insight for the Coriander Lane business purpose.

• IsFranchiser - used with data integration from Integration Hub  or CSV uploads.
• IsEmployee - used with data integration from Integration Hub or CSV  uploads.
• FavoriteFood - collected in form submissions.
• Message - collected in form submissions.

Use Cases & Business Impact

By leveraging Sitefinity Insight, Coriander Lane can:
✅ Deliver personalized CTA's based on user behavior.
✅ Improve lead qualification by tracking engagement and interaction history.
✅ Optimize marketing campaigns with AI-driven customer segmentation.
✅ Enhance customer retention with predictive analytics and proactive engagement strategies.

Key Personas

Coriander Lane Franchise is designed to address the unique needs of three key personas (Foodies, Franchisers, and Job Seekers) ensuring a personalized, engaging, and seamless experience for each. Coriander Lane has many integrations with business critical applications like mobile app, CRM, marketing automation, reservation tools, event systems and more.

Foodie Customers

Hungry diners searching for delicious meals, exclusive offers, and convenient dining options—whether dining in, ordering ahead, or grabbing delivery.

🔍 What They Need:
✔️ Easy access to menus, nutritional info, and allergen details
✔️ Personalized meal recommendations based on dietary preferences or past orders
✔️ Seamless ordering and loyalty rewards tracking

🎯 How Sitefinity Supports Their Journey:
✅ Dynamic menu listings that adapt by location and time of day (e.g., lunch specials, breakfast menu)
✅ Personalized homepage banners promoting favorite meals or loyalty offers
✅ Integrated ordering and rewards system to simplify reorders and track points

Franchisee 

Entrepreneurs who currently own or are exploring the opportunity to open a restaurant franchise—seeking strong brand support, operational efficiency, and growth potential.

🔍 What They Need:
✔️ Clear information on franchise opportunities, requirements, and ROI potential
✔️ Access to marketing resources, training tools, and operational guidelines
✔️ A centralized hub to manage locations, performance, and brand assets

🎯 How Sitefinity Supports Their Journey:
✅ Dedicated franchise portal with dynamic content based on ownership stage (e.g., prospect vs. active owner)
✅ Quick access to training materials, sales reports, and marketing campaigns
✅ Online lead capture and inquiry forms for potential franchisees, with integrated workflows for follow-up

Job Seeker

 Who They Are:
Job seekers looking to join a fast-paced, team-oriented restaurant environment—ranging from first-time workers to experienced hospitality professionals.

🔍 What They Need:
✔️ Insight into company culture, benefits, and growth opportunities
✔️ Easy application process for in-store and corporate roles
✔️ Clarity on roles, expectations, and training programs

🎯 How Sitefinity Supports Their Journey:
✅ Engaging careers page with dynamic job listings by location and role
✅ Personalized content promoting career paths and employee testimonials
✅ Integrated application forms and workflow to streamline hiring and follow-ups

Site Features

Coriander Lane is designed to showcase how Sitefinity powers engaging and intuitive experiences for both restaurant guests and franchise owners. The site is structured to provide a dynamic, feature-rich, and scalable solution for the food and hospitality industry.

✅Menu Management & Online Ordering – Effortlessly create and update dynamic menus, including seasonal specials, dietary options, and combo deals. Seamlessly integrate with online ordering systems for takeout and delivery, keeping customers informed with real-time updates.

✅ Promotions & Loyalty Programs – Easily schedule and display promotions, discounts, and loyalty rewards. Keep guests engaged with personalized offers and track campaign effectiveness through integrated analytics.

✅ Location Finder – Help customers quickly find nearby Coriander Lane restaurants with an interactive map view, filter options for amenities (like outdoor seating or private dining), and real-time operating hours.

✅ Multi-Site Management with a Franchise Portal – Manage multiple restaurant locations and franchise-specific content within a single platform. Provide a dedicated online portal for franchise owners to access training resources, marketing materials, operational guidelines, and performance dashboards.

✅ Robust Forms for Franchise Applications & Document Management – Simplify the franchise application process with intuitive, customizable forms. Streamline document management for franchise agreements, compliance checklists, and operational documentation, all in one secure, accessible location.

✅ Content Management – Simplify the creation and publication of content such as menu updates, chef spotlights, customer stories, event announcements, and franchise opportunities—all without needing IT support.

✅ Seamless Integrations – Coriander Lane supports a wide range of third-party integrations, including reservation systems, POS solutions, customer feedback tools, marketing automation, and more, providing a connected and streamlined user experience.